[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zkz-cv.cz\/optimalizace-konverzniho-pomeru-pro-nove-vytvoreny-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.zkz-cv.cz\/optimalizace-konverzniho-pomeru-pro-nove-vytvoreny-e-shop\/","headline":"Optimalizace konverzn\u00edho pom\u011bru pro nov\u011b vytvo\u0159en\u00fd e-shop","name":"Optimalizace konverzn\u00edho pom\u011bru pro nov\u011b vytvo\u0159en\u00fd e-shop","description":"P\u0159edstavte si, \u017ee se n\u011bkdo r\u00e1no probud\u00ed a rozhodne se podnikat. Nasb\u00edral ji\u017e dostatek zku\u0161enost\u00ed z ur\u010dit\u00e9ho oboru, jemu\u017e se v\u011bnoval v zam\u011bstn\u00e1n\u00ed, a nyn\u00ed ji\u017e m\u00e1 mo\u017enost st\u00e1t se nez\u00e1vislou osobou na sv\u00e9m zam\u011bstnavateli a vyd\u011bl\u00e1vat zjednodu\u0161en\u011b \u0159e\u010deno \u201es\u00e1m na sebe\u201c. Jako p\u0159\u00edklad bych mohl pou\u017e\u00edt t\u0159eba prodejce sportovn\u00edch pot\u0159eb. Dosud je prod\u00e1val ve...","datePublished":"2026-03-02","dateModified":"2026-03-02","author":{"@type":"Person","@id":"https:\/\/www.zkz-cv.cz\/author\/#Person","name":"","url":"https:\/\/www.zkz-cv.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zkz-cv.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zkz-cv.cz\/wp-content\/uploads\/jamesmarkosborne-code-1076536_640_5.jpg","url":"https:\/\/www.zkz-cv.cz\/wp-content\/uploads\/jamesmarkosborne-code-1076536_640_5.jpg","height":0,"width":0},"url":"https:\/\/www.zkz-cv.cz\/optimalizace-konverzniho-pomeru-pro-nove-vytvoreny-e-shop\/","about":["Byznys"],"wordCount":413,"articleBody":"         P\u0159edstavte si, \u017ee se n\u011bkdo r\u00e1no probud\u00ed a rozhodne se podnikat. Nasb\u00edral ji\u017e dostatek zku\u0161enost\u00ed z ur\u010dit\u00e9ho oboru, jemu\u017e se v\u011bnoval v zam\u011bstn\u00e1n\u00ed, a nyn\u00ed ji\u017e m\u00e1 mo\u017enost st\u00e1t se nez\u00e1vislou osobou na sv\u00e9m zam\u011bstnavateli a vyd\u011bl\u00e1vat zjednodu\u0161en\u011b \u0159e\u010deno \u201es\u00e1m na sebe\u201c. Jako p\u0159\u00edklad bych mohl pou\u017e\u00edt t\u0159eba prodejce sportovn\u00edch pot\u0159eb. Dosud je prod\u00e1val ve zna\u010dkov\u00e9m obchod\u011b jako \u0159adov\u00fd zam\u011bstnanec, s odstupem \u010dasu se vypracoval na z\u00e1stupce vedouc\u00edho jedn\u00e9 z pobo\u010dek a nyn\u00ed by to r\u00e1d zkusil samostatn\u011b. Na\u0161t\u011bst\u00ed m\u00e1 k dispozici dostate\u010dn\u011b velk\u00e9 skladov\u00e9 prostory a tak\u00e9 dostatek \u010dasu.Pov\u011b\u0159\u00ed tvorbou webu profesion\u00e1ln\u00ed firmu, kter\u00e1 vyhotov\u00ed e-shop na m\u00edru p\u0159esn\u011b podle jeho pot\u0159eb. A to tak, aby m\u011bl p\u0159ehledn\u00e1 u\u017eivatelsk\u00e1 menu a solidn\u00ed grafick\u00e9 zpracov\u00e1n\u00ed. N\u00e1sledn\u011b se obchod napln\u00ed daty, dopln\u00ed popisky zbo\u017e\u00ed a kvalitn\u00edmi produktov\u00fdmi fotografiemi a m\u016f\u017ee se spustit ostr\u00fd provoz. Jen\u017ee po m\u011bs\u00edci b\u011bhu e-shopu se prodej zadrhne. N\u00e1v\u0161t\u011bvnost je sice obrovsk\u00e1, web m\u00e1 perfektn\u011b zpracovan\u00e9 SEO a vyhled\u00e1va\u010de jej za\u0159azuj\u00ed do pop\u0159ed\u00ed, ov\u0161em lid\u00e9 houfn\u011b z webu odch\u00e1z\u00ed a z\u0159ejm\u011b nakupuj\u00ed jinde. Ale pro\u010d? Kde je chyba? Pr\u00e1v\u011b t\u00edmto se zab\u00fdv\u00e1 optimalizace konverzn\u00edho pom\u011bru neboli CRO (Conversion Rate Optimization).Jedn\u00e1 se o optimaliza\u010dn\u00ed proces, kter\u00fd vyhled\u00e1v\u00e1 slab\u00e1 m\u00edsta na webu. T\u011bmi mohou b\u00fdt nap\u0159\u00edklad pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek, \u0161patn\u011b zobrazen\u00fd web na mobiln\u00edch telefonech, kde nam\u00edsto p\u0159ehledn\u00e9ho vyobrazen\u00ed se datov\u00fd v\u00fdstup t\u0159\u00ed\u0161t\u00ed a podob\u00e1 rozsypan\u00e9mu \u010daji. Anebo je zde velmi slo\u017eit\u00fd formul\u00e1\u0159 pro vypln\u011bn\u00ed objedn\u00e1vky. Nebo je nab\u00edzen nevhodn\u00fd zp\u016fsob dopravy, jej\u00ed\u017e cena je p\u0159\u00edli\u0161 vysok\u00e1. Probl\u00e9m m\u016f\u017ee b\u00fdt i v chybn\u00fdch \u00fadaj\u00edch v popisu zbo\u017e\u00ed a ve slo\u017eit\u00e9m vyhled\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f dle kl\u00ed\u010dov\u00fdch parametr\u016f. Zkr\u00e1tka CRO by si m\u011bla poradit s vylep\u0161en\u00edm b\u011bhu e-shopu tak, aby z\u00e1kazn\u00edci neopou\u0161t\u011bli web v takov\u00e9m po\u010dtu, ale aby je naopak zaujal a aby tu nakoupili, co se jim l\u00edb\u00ed. A aby se tak\u00e9 r\u00e1di na e-shop vraceli.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimalizace konverzn\u00edho pom\u011bru pro nov\u011b vytvo\u0159en\u00fd e-shop","item":"https:\/\/www.zkz-cv.cz\/optimalizace-konverzniho-pomeru-pro-nove-vytvoreny-e-shop\/#breadcrumbitem"}]}]